This project made as part of a Hackathon of Shenkar & Cornell Tech MBA & Sears Israel (company)
within the subject of Reinvent Shopping.
Our team took home the grand prize (Investors Choice) as well
as the audience choice. Our idea: live IRL trend analytics based on fashion exhibitions - a fashion laboratory.
(We tried to solve 3 problems -
1. Large Barriers to entry for small high end boutique business.
2. Lack of in-store shopping trends and analytics.
3. Complicated / overwhelming shopping experience.
In this project I designed the "FAD" logo, the "TREND BOOK"
(2 options for the Live stream annual trend book & 3 covers for each year),
and the poster for out "Shopping Exhibition".