Cheeky Chomper - Ice cream Identity

CHEEKY CHOMPER is a brand of fresh Juices and fruit-based Ice cream with strong & healthy flavors,
based in Tel Aviv with American influences. "cheeky chomper : someone who's outgoing, friendly, fun to be
with, alas a bit dim."-the urban dictionary.

The design and the illustrations of the animal-characters was inspired by Disney's animators style.
The Idea behind it is educational concept of learning through the animals on the benefits of each fruit.
illustrations made in Sketchbook and Photoshop an assignment in Branding course (Shenkar College), 3rd year.

Lecturer: Noy Naiman