I’m Ayala, graduate of the Department of Visual Communication at Shenkar College of Engineering and Design (B.Design), focusing on web design and motion graphics.

I grew up in Ashqelon,a coastal city in the Southern of Israel, and moved to Tel Aviv for my design studies. I have loved drawing for as long as I can remember and for the times that I can't recall, I have my parents to thank for saving all of my old doodles (thanks Mom & Dad!).

My story is pretty much like every other kid that grew up in the early 90's: Saturday morning cartoons, bowls of sugar laced cereals ,Ninja Turtles and Disney Afternoons. Those early obsessions have influenced my work and life permanently.

After I graduated highschool, I have joined the Israeli Air force (Anti-aircraft) and served for 5.5 years in a combat duty as Captain, and when years passed by I decided to retire and to follow my heart & my childhood dream - making art and design.

I'm really passionate about it and I know it since I get butterflies in my stomach each time I see a great,
innovative, aesthetic & honest design.